Wine that finally makes sense.
Hi Wine! is a wine learning experience for non‑professionals: short, playful lessons and guided tastings that help you understand what you’re drinking — and confidently pick the right bottle in a store or restaurant.
Why we’re building Hi Wine!
The problem
The wine aisle is overwhelming. Labels feel cryptic. Traditional courses are long, expensive, and not made for everyday drinkers.
The approach
We keep it practical: taste first, learn in context, and turn curiosity into a simple habit. Education should feel like a good evening, not homework.
How it works
1) Pick your path
Beginner‑friendly journeys: styles, regions, grapes, food pairings.
2) Taste with guidance
Open the samples, follow the app, and learn what your palate tells you.
3) Choose better bottles
Use what you learned to pick confidently — in shops and restaurants.
Inspiration for this concept comes from our earlier “Wineed” program description: a learning app for non‑professionals, built around practice, playfulness and wine sample tastings. Hi Wine! is a fresh take with a new brand and a redesigned product direction.
Want to help shape the first release?
Tell us what confuses you about wine — we’ll build the lessons around real questions.